#14: Who is my audience ?

My target market.

    The millennial and gen Z audiences globally are my target market. All the issues that their generations face really served as the major inspiration for the film. 

The reasons for my choice. 

    Millennials and Gen Z - these are known as the most 'anxious generations' than ever before. We are surrounded by different feelings of being alone, lost, and empty.  We often find ourselves struggling with questions about the purpose of life  - what we should live for.  Because of this, I believe the film's theme about mental health and relationship would likely impact them the most.  The audience sympathises with the character's hardships since they shared the same problems in real life. The fact that it is a worldwide issue also makes me think that a larger international audience should be the objective.